PPP pricing for Brazil
A $9.99 app priced at Purchasing Power Parity costs about R$23.99 in Brazil. Brazil's purchasing power is 46% of the United States, so a flat $9.99 price — which a flat exchange-rate conversion would list at R$50.99 — is roughly 2.1× more expensive in local purchasing terms.
Brazil price ladder
Common US price points converted to BRL at Purchasing Power Parity, compared with a flat exchange-rate conversion.
| US price | PPP-adjusted | Flat conversion |
|---|---|---|
| $0.99 | R$1.99 | R$4.99 |
| $1.99 | R$4.99 | R$9.99 |
| $2.99 | R$6.99 | R$14.99 |
| $4.99 | R$11.99 | R$24.99 |
| $9.99 | R$23.99 | R$50.99 |
| $19.99 | R$46.99 | R$101.99 |
| $49.99 | R$117.99 | R$254.99 |
| $99.99 | R$235.99 | R$509.99 |
Indicative prices. PPP and FX data as of 2026-08-26.
How prices are formatted in Brazil
Every price above is rounded, not a raw conversion figure. A Purchasing Power Parity-adjusted price for Brazil is rounded to the nearest whole BRL unit and then shaded down by a hundredth, so it ends in .99 the way a store listing in this market would.
- Currency
- BRL
- Decimal places
- 2
- Rounding convention
- prices end in .99
- Country code
- BR
Price for Brazil and 170+ other countries
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